IBM announced this week that a new supercomputer named "Watson" will compete on Jeopardy! The computer will have an advanced Question Answering (QA) system. One of the challenges is that the question is not really a question, but a description and contestants have to make up a question as their answer.
I many of my pureXML talks I mention something along the following lines as part of the introduction:
Goldfarb, Mosher, and Lorie created in the 1960s the predecessor of what is now used worldwide for information sharing and exchange and for greater flexibility in information management.
Now you press the buzzer and say: What is...?